G-Dragon's 2017 solo EP, Kwon Ji Yong, marked a significant departure from traditional music formats by being released exclusively on a USB flash drive, rather than a CD. This innovative approach sparked discussions about the evolving nature of music distribution.
🔑 Key Features of the USB Album
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Format & Design: The 4GB USB drive is encased in a translucent red housing, featuring the inscription “Kwon Ji Yong, Blood type A, 1988, August 18,” a personal touch handwritten by G-Dragon's mother. The red coating was intentionally applied by hand, resulting in a vintage, scratched aesthetic that aligns with the album's theme of rebirth and personal identity.
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Content Access: Instead of containing music files, the USB includes a serial number that grants access to a dedicated download page on YG Entertainment's website. This page allows purchasers to download the album and exclusive content, including music videos and digital booklets.
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Chart Eligibility: The unconventional format led to debates about its classification as an album. South Korea's Gaon Chart initially excluded it from album rankings, citing that the USB lacked physical music content. However, following public outcry, Gaon revised its policies in 2018 to recognize such digital formats as legitimate album releases.
🎶 Musical Highlights
Kwon Ji Yong features a blend of R&B and hip-hop, showcasing G-Dragon's introspective lyricism and experimental production. The EP includes tracks like “Untitled, 2014,” which topped the Gaon Digital Chart, and “Bullshit,” a collaboration with rapper Beenzino. The album's raw and personal themes resonated with listeners, contributing to its commercial success.
🖼️ Visual Aesthetic
The packaging reflects G-Dragon's artistic vision, with the red USB symbolizing his birth and identity. The minimalist design, featuring a single eye motif on the case, complements the album's introspective nature.
📦 Collectible Value
As a limited-edition release, the Kwon Ji Yong USB album has become a sought-after collector's item. Its unique format and personal touches make it a standout piece in G-Dragon's discography.
In summary, G-Dragon's Kwon Ji Yong USB album is more than just a music release; it's a statement on the future of music distribution and a testament to his innovative artistry.